From concept
to a completed product.

A global trade network of distillers, rectifiers, bottlers, barrel owners and spirits suppliers, built over a dozen years in the industry. Turnkey sourcing solutions with a focus on low-cost, high-value barrels. If you are sitting on barrels that need to move, we can help.

Ownership and longstanding partnerships with distilled spirits producers from California to Kentucky and in between, complemented by the relationships and experience to find the right manufacturing partner for your brand.

Develop or transform a brand identity with our internal team and a network of designers working specifically in spirits. From concept to print, design and packaging tailored to the product and its audience.

A comprehensive view of the marketplace, with innovative concepts and fresh ideas. In 2023, Broken Barrel was named Brand Innovator at the Icons of Whisky America awards.

From flavored spirits, compound gins, barrel-finished whiskeys and complex agave spirits — we can, and have, done it all. We can offer multiple rounds of formulation within our consulting and development packages for our clients.

Founded by Seth Benhaim, a former spirits CEO, Creative Director, Strategic Advisor and industry veteran. A team of experienced senior leaders and advisors supports nearly every aspect of launching a new spirits brand.