Seth
Benhaim.

01 · The beginning

Built by doing.

His work began in 2012 with Infuse Spirits, built around a straightforward idea: real fruit and spices, infused directly in the bottle. The brand grew from early experiments into a nationally distributed portfolio, giving Seth a practical education in product development, production, and the work of bringing a new spirits brand to market.

03 · Across American spirits

A founder’s
perspective.

Seth launched Mainland Rum in 2025 to spotlight exceptional rum made across the United States. Its early releases included single-cask rums from California and Louisiana, bottled at cask strength with an emphasis on provenance and regional character. The project extends his interest in discovering overlooked barrels and giving drinkers a clearer understanding of what is in the bottle.

Through Badwater Brands, Seth brings that founder’s perspective to other spirits businesses. His experience connects the creative decisions behind a liquid and its identity with the practical demands of developing, launching, and growing a brand.